ASNE Convention 2011
Innovation. Motivation. Leadership.

April 6-9/San Diego California

WEDNESDAY
THURSDAY
FRIDAY
SATURDAY

WEDNESDAY APRIL 6

12:30 pm - 1:45 pm

ASNE/IAPA LUNCHEON -- Seaview Room, Lobby Level

Address by Vicente Fox Introducer Gonzalo Marroquin, president, Siglo XXI and Al Día, Guatemala City Speaker Vicente Fox, co-president, Centrist Democrat International

2:00 pm - 4:00 pm

GENERAL SESSION -- Marina Ballroom, Salons F & G, Level 3

Welcome [2:00 pm] Speakers Jeff Light, editor, The San Diego Union-Tribune, and Convention Program co-chair Gregory L. Moore, editor, The Denver Post, and Convention Program co-chair

Great Moments from Great Innovators [2:30 pm] Introducer Greg Lucier, chief executive officer, Life Technologies Corporation

What Will They Pay For? Monetizing Content Across Platforms [2:30 pm] In a world of “free,” what will it take for a paid-content effort to succeed? Factors like strength of brand, convenience, competition, quality and exclusivity will play a role, along with business imperatives like marketing, distribution and payment processing. Moving beyond the reductive “paywall” debate, panelists in this session will discuss their nascent efforts to produce new lines of revenue in electronic formats. Moderator Mike M. Jenner, Houston Harte Chair in Journalism, Missouri School of Journalism Panelists Jon Broadbooks, executive editor, The State Journal-Register, Springfield, Ill. Tara Cuslidge, online editor, The Record, Stockton, Calif. Kenneth J. Doctor, industry analyst, author of "Newsonomics" Jim Schachter, associate managing editor, The New York Times Jeffrey Selingo, editor, The Chronicle of Higher Education, Washington

4:30 pm - 6:30 pm

GENERAL SESSION -- Hangar Bay 1, USS Midway Sponsored by Northrop Grumman Introducer Michael Oreskes, senior managing editor, The Associated Press, New York

Address by Brigadier General Joseph L. Osterman Speaker Joseph L. Osterman

When the War Comes Home The U.S. has been at war, in Afghanistan and Iraq, for nearly a decade. Across the nation, thousands of soldiers are returning from the battlefield. Every one of them has a story worth telling. What are they experiencing, both their problems and triumphs? How is the system dealing with their needs, financial and medical? Do their extended, multiple deployments make them different from veterans of other wars? Are we in uncharted waters, where the burden of war falls disproportionately on a tiny percentage of the population? Moderator William Sternberg, deputy editorial page editor, USA TODAY Panelists Ronne Froman, chairman and chief executive officer, National Veterans Transition Services, Inc. Eric Greitens, U.S. Navy SEAL and chief executive officer, The Mission Continues. Christopher Lawrence, group facilitator/outreach coordinator, Veterans Village of San Diego

6:30 pm - 8:00 pm

OPENING RECEPTION -- Hangar Bay 2, USS Midway Sponsored by TV Azteca and Northrop Grumman

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THURSDAY APRIL 7

7:30 am - 8:45 am

SMALL NEWS ORGANIZATION BREAKFAST -- Warner Center, Level 4 Sponsored by Gannett Foundation Speakers Katherine E. Marymont, vice president/news, Gannett Co., Inc. Robert Moore, executive editor, Fort Collins Coloradoan

9:00 am - 12:15 pm

GENERAL SESSION -- Marina Ballroom, Salons F & G, Level 3

President’s Report [9:00 am] Speaker Milton Coleman, Senior Editor, The Washington Post

Leading an Open and Engaged Newsroom [9:30 am] Speaker Charlene Li, founder, Altimeter Group

Walking the Walk: Organizations that Have Used Social Media to Open Up and Reach Out [10:15 am] In a digitally engaged, social-media world, managing the tension between being open and transparent and still maintaining control is critical for a newsroom leader. And so is knowing how to leverage organizational and culture issues against greater engagement with your audience. What does it take to be an "open newsroom leader" in the digital age? Moderators Charlene Li, founder, Altimeter Group Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication, Los Angeles Panelists James M. Brady, Digital Media Consultant, Great Falls, Va. Jonathan Cooper, vice president of content, Journal Register Company

Break [11:00 am]

Driving Revenue: The Editor as Entrepreneur [11:15 am] News organizations are in a furious race to monetize their audiences. But at this point it's clear that banner ads and other kinds of website advertising won't be enough to sustain professional newsrooms as they are presently constituted; so more work remains. How can newsrooms participate in the effort? How can editors form teams and collaborate with sales, marketing and circulation to increase revenue? What are the ethical boundaries and guidelines in this new world? How can editors uphold standards of professional journalism while participating on the business side? Moderator Kenneth F. Brusic, editor, The Orange County Register, Santa Ana, Calif. Panelists Glenn Hall, editor-in-chief, TheSteet Lawrence S. Kramer, media consultant and adjunct professor of Media Management, Newhouse School of Communications, Syracuse University

12:30 pm - 2:00 pm

ASNE/IAPA LUNCHEON -- Seaview Room, Lobby Level Introducer Susan Goldberg, executive editor, Bloomberg News, San Francisco

A conversation with Sheryl Sandberg Interviewer Raju Narisetti, managing editor, The Washington Post Speaker Sheryl Sandberg, chief operating officer, Facebook

2:10 pm - 3:00 pm

Workshops

ASNE Award Winners Discuss Their Craft -- Coronado, Level 4 Moderator Martin Kaiser, editor, Milwaukee Journal Sentinel Panelists Barbara Davidson, staff photographer, Los Angeles Times Alfred Doblin, editorial page editor, The Record, Bergen County, N.J. Jacquielynn Floyd, Metro Columnist, Dallas Morning News John M. Geddes, managing editor, The New York Times Christopher Goffard, reporter, Los Angeles Times Michael Kruse, staff writer, St. Petersburg (Fla.) Times Steve Marble, assistant metro editor, Los Angeles Times Russ W. Stanton, editor, Los Angeles Times A.C. Thompson, reporter, ProPublica William Wan, diplomatic correspondent, The Washington Post

Keeping it Civil: Managing Reader Comments -- Torrance, Level 4 A reader-commenting system that encourages both participation and civility is the Holy Grail of the online news business. There is no perfect technological solution, and throwing more bodies at the problem is a losing proposition. In this session, executives working on the frontiers of this vexing issue will lay out the pros and cons of various approaches, each of which have met with some success. Moderator Raju Narisetti, managing editor, The Washington Post Panelists Justin Osofsky, director of media partnerships, Facebook Aron Pilhofer, editor of Interactive News, The New York Times

3:10 pm - 4:00 pm

Workshops

Diversity Is the Color Green -- Torrance, Level 4 Diversity is green. It is better defined as the emergence of new audiences, the potential to develop new business partners and targeting new consumers with news and information of importance to them. Innovative media companies will see diversity as one of the most significant business opportunities in years, as new emerging revenue streams gained from the country’s growing diversity replace traditional business methods that are no longer effective. In an industry starving for innovation and new business models, this session explores diversity in a way that many have never considered: Diversity is green. Will the transformational media landscape embrace diversity’s potential to grow revenue or will this opportunity be squandered? Moderators Ronnie Agnew, executive editor, The Clarion-Ledger, Jackson, Miss. Karen M. Magnuson, editor, Rochester (N.Y.) Democrat and Chronicle Panelists LaBarbara Bowman, diversity consultant, ASNE Alfredo Carbajal, managing editor, Al Día, Dallas Anh Do, vice president, Nguoi Viet Daily News, Westminster, Calif. Hector Orcí, co-founder and chairman, Orcí

Case Study: Developing a Cross-Platform Content Strategy -- Coronado, Level 4 The E.W. Scripps Company, like many news organizations, is focused on developing a new cross-platform content strategy that includes mobile apps and website pay walls. Editors and web personnel from across the company have been involved in an intensive project to shape the new strategy, which will have a far-reaching impact in the newsroom. This roundtable will focus on what they've learned, the decisions they've made, and their plan for execution. Moderator Chris Peck, editor, The Commercial Appeal, Memphis, Tenn. Panelists Joe R. Howry, editor, Ventura County Star, Camarillo, Calif. John C. Huff Jr., editor, Anderson (S.C.) Independent-Mail Philip P. Lewis, editor, Naples Daily News Silas Lyons, editor and vice president. of New Media Content, Record Searchlight, Redding, Calif. Jack McElroy, editor, The Knoxville (Tenn.) News Sentinel Mizell Stewart III, editor, Evansville (Ill.) Courier & Press

4:10 pm - 5:00 pm

Workshops

Facebook and the Social News Opportunity -- Torrance, Level 4 Learn how to use Facebook to drive traffic to your website and mobile applications, and as a reporting tool to engage with readers and advance a story. Facebook's Justin Osofsky will review emerging best practices from publishers and newsrooms that are particularly adept at leveraging the Facebook platform. Speaker Justin Osofsky, director of media partnerships, Facebook

Making Print Sell -- Coronado, Level 4 As editors work to expand their reach across media platforms, the core printed newspaper is still an important priority. It may not be as sexy as the emerging digital opportunities, but print still dominates in audience and revenue so its success is important. Four editors, representing very different approaches and strategies, will share how their organization is working to enhance the quality and success of the newspaper. From a complete reinvention and reformatting of one newspaper to strategic improvements and additions of another, session participants will leave with ideas on how to make their newspaper more focused on its audience -- and hopefully more successful. In addition, this session will explore how to link print and digital strategically to expand the print audience while broadening online reach. Moderator Randy Lovely, editor, The Arizona Republic, Phoenix Panelists Judith Patrick, managing editor, The Daily Gazette Africa Price, executive editor, The Times, Shreveport, La. Kevin Sullivan, Sunday and Features editor, The Washington Post

5:10 pm - 6:00 pm

Workshop

From Classroom to the Newsroom: Students Prepare for the Real World of Journalism -- Torrance, Level 4 Moderator Jan Slater, professor of advertising and Interim Dean, College of Media, University of Illinois, Urbana-Champaign Panelists Christopher Callahan, dean, Walter Cronkite School of Journalism and Mass Communication at Arizona State University, Phoenix. Pamela Fine, Knight Chair for News, Leadership and Community, University of Kansas, Lawrence Dori J. Maynard, president and chief executive officer, Maynard Institute Martin Reynolds, editor, The Oakland (Calif.) Tribune

5:10 pm - 6:00 pm

FRIENDLY FEEDBACK -- Coronado, Level 4 Moderator J. Ford Huffman, Washington, D.C.

5:10 pm - 6:00 pm

EDITORS' CHAT -- Laguna, Level 1 An editors-only meeting for newsroom leaders to discuss -- among their colleagues -- the challenges and good ideas in their organizations. Moderator Butch Ward, managing director, The Poynter Institute, St. Petersburg, Fla.

6:00 pm - 7:00 pm

ASNE/IAPA WOMEN'S RECEPTION -- Bayside Pavillion

6:00 pm - 7:00 pm

NEW MEMBERS RECEPTION -- Warner Center, Level 4

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FRIDAY APRIL 8

7:00 am - 8:30 am

CONTINENTAL BREAKFAST FOR COMMITTEE MEETINGS -- Coronado, Level 4

7:30 am - 8:30 am

ASNE COMMITTEE MEETINGS

9:00 am - 12:15 pm

ASNE/IAPA JOINT GENERAL SESSION -- Marina Ballroom, Level 3

Building a Newsroom Culture That Promotes Innovation [9:00 am] Interviewer Russ W. Stanton, editor, Los Angeles Times Speaker David Kelley, founder and chairman, IDEO

Why Mobile? The Strategic Rationale for News on Mobile Devices [10:00 am] Going mobile isn't just about hopping on the latest bandwagon; it's about getting your news to your readers when and where they need it. Learn how leading news organizations have embraced mobile and what it means for your organization. Discover the pitfalls of mobile and how to avoid them. And find out what you need to know in order to make mobile a key part of your information platform portfolio. Moderator Joshua Hatch, online content manager, Sunlight Live, The Sunlight Foundation, Washington Panelists Fabricio Altamirano, title, Editorial Altamirano Madriz Tom Kenney, president, Verve Wireless Jang Lee, title, ESPN

Break [10:45 am]

Press Freedom in the Americas [10:45 am] Moderator Robert Rivard, editor, San Antonio Express-News Panelists Santiago Canton, Executive Secretary, Inter-American Commission on Human Rights, Washington Guylyn Cummins, partner, Sheppard Mullin Richter & Hampton LLP Gonzalo Marroquin, president, Siglo XXI and Al Día, Guatemala City

12:30 pm - 2:00 pm

ASNE/IAPA LUNCHEON -- Seaview Room, Lobby Level Introducer Edward L. Seaton, editor-in-chief, The Manhattan (Kan.) Mercury

Welcome Speaker Jerry Sanders, Mayor of San Diego

Remarks by IAPA President Gonzalo Marroquín

Presentation of ASNE Award for News Leadership Recipient: Frank A. Blethen, publisher and chief executive officer, The Seattle Times Co. Presenter Martin Kaiser, editor, Milwaukee Journal Sentinel

Presentation of ASNE Diversity Pacesetter Awards Presenter Maribel Perez Wadsworth, Digital News Executive, Gannett Co., Inc.

Guest speaker TBA

2:10 pm - 4:30 pm

ASNE/IAPA JOINT GENERAL SESSION -- Marina Ballroom, Level 3

News in the Line of Fire: Covering the Drug War in Mexico [2:10 pm] Outside of war zones, Mexico is the world's most dangerous country for reporters who cover organized crime, drug-cartel violence and the Calderón administration's war on the cartels. More than 35,000, according to the government, have died violently in the related violence since Calderón took office at the end of 2006. Since then, 38 journalists have died, 17 have disappeared, and countless others have been threatened, intimidated or attacked. Self-censorship is a way of life for the media in many regions of Mexico. The panel will look at conditions for Mexican and foreign journalists working in Mexico, with a special focus on what experienced reporters and editors see in the final two years of the Calderón term, and what might be expected as Mexicans prepare for the next presidential election in 2012. Moderator Alfredo Carbajal, managing editor, Al Día, Dallas Panelists Adela Navarro Bello, director general, ZETA, Tijuana, Mexico Roberto Rock, editorial director, El Universal Tracy Wilkinson, Mexico Bureau Chief, Los Angeles

Design as a Competitive Advantage [3:30 pm] Beyond pleasing aesthetics, the role of design should be to identify user desires, address business requirements, conceptualize solutions and craft products that directly address those needs. A product that is smart, valuable, useful and sometimes fun distinguishes itself from the competitors — on any platform. We'll study examples from North America, South America and beyond. Presenter Kris Viesselman, managing editor and creative director, The San Diego Union-Tribune

6:00 pm - 9:00 pm

RECEPTION AND DINNER AT QUALCOMM Speaker Donna Brazile

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SATURDAY APRIL 9

8:00 am - 8:45 am

CONTINENTAL BREAKFAST AND MEMBERS MEETING -- Marina Ballroom, Salons F & G, Level 3 Speakers Andrew N. Alexander, Consultant, Washington David Boardman, executive editor, The Seattle Times

9:00 am - 12:00 pm

GENERAL SESSION -- Marina Ballroom, Salons F & G, Level 3

Drive: The Surprising Science of Employee Motivation [9:00 am] Speaker Daniel Pink, author

Address by New ASNE President [10:00 am] Speaker Ken Paulson, president and chief operating officer, First Amendment Center, Nashville, Tenn.

Making News Collaborations Work [10:15 am] The variety of new collaborative hybrids in journalism is astonishing. To enhance their reportorial firepower, legacy news organizations are now working with j-schools, investigative nonprofits, local blogs, community news sites and individual readers. In an era of dwindling resources, where anyone with a blog or Twitter feed is a potential competitor, it's important to focus on what you do best and work with others on the rest. But collaborations aren't easy. What works and what are the perils and pitfalls? Moderator Mark E. Russell, editor, Orlando (Fla.) Sentinel Panelists Debra L. Adams Simmons, editor, The Plain Dealer, Cleveland Leonard Downie Jr., vice president at large, The Washington Post Jan Schaffer, executive director, J-Lab: The Institute for Interactive Journalism, Washington

Break [11:00 am]

Best Practices for Mobile Success [11:15 am] Learn how to design mobile experiences for maximum impact and how to leverage new or existing tools and technologies efficiently as you enter the mobile space. Panelists will offer advice and examples of how to create mobile products with impact and what newsroom changes are needed to create successful mobile content. Moderator Mary Ellen Shearer, director and bureau chief, Medill News Service, Washington Panelists Chris Courtney, mobile product manager, Tribune Media Group Joey Marburger, senior designer for mobile and new digital products, The Washington Post Sonya Quick, mobile and social leader, The Orange County Register, Santa Ana, Calif.

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