Journalism, audience and advertising on the Web
Posted 3/19/2009 8:22:00 PM

Presenter: Anthony Moor, deputy managing editor/Interactive, Dallas Morning News

This big-picture presentation updates you on the relationship between the news media and news consumers. Things are changing rapidly, with readers choosing not to simply reside at the receiving end of a monologue. We'll review news consumption trends among old and new media, including some less-known cautionary trends; explain how news organizations are reacting to the trends; and explore how the digital business is fragmenting into distribution channels, each with the need for different content strategies. It helps journalists understand the need to have a newsroom innovation strategy for developing new information products and managing them for new and existing audiences.