Stoeffler, David
Posted 1/5/2010 1:50:00 PM

David Stoeffler has more than 30 years experience as a reporter, editor and top management executive in the news business.

As the principal of Touchstone News Consulting, he works with news companies to develop and implement plans for maintaining and improving the business and the calling of journalism in print and online, even during challenging times. He is a frequent speaker at industry events and in seminars for individual companies.

Prior to forming his own consulting business, Stoeffler served as general manager of the Suburban Journals of Greater St. Louis, which is owned by Lee Enterprises, the company Stoeffler first joined in 1979. Among his many positions with the company, he was the first vice president for news of Lee, serving nearly five years in that role beginning in 2001. He launched a series of initiatives to strengthen journalism in the company, including regular critiques of the papers, plus a web site, Editorial Matters, and other training initiatives aimed at exchanging and fostering the development of new ideas for improving newspapers and related web sites. He also served Lee as top editor of newspapers in La Crosse, Wis., Lincoln, Neb., and Tucson, Ariz.