Making Print Sell -- an ASNE workshop
It may not be as sexy as the emerging digital opportunities, but print still dominates in audience and revenue.
As editors work to expand their reach across media platforms, the core printed newspaper is still an important priority. It may not be as sexy as the emerging digital opportunities, but print still dominates in audience and revenue, so its success is important.
Four editors, representing very different approaches and strategies, will share how their organizations are working to enhance the quality and success of the newspaper at the ASNE Convention, April 6-9 at the San Diego Marriott Hotel & Marina.
“Making Print Sell,” will take place Thursday afternoon and will be moderated by Randy Lovely, editor, The Arizona Republic. He will be joined by Africa Price, executive editor, The Times, Shreveport, La.; Judy Patrick, managing editor, The Gazette, Schenectady, NY, and Kevin Sullivan, Sunday editor, The Washington Post.
From a complete reinvention and reformatting of one newspaper to strategic improvements and additions of another, session participants will leave with ideas on how to make their newspaper more focused on its audience -- and hopefully more successful.
In addition, this session will explore how to link print and digital strategically to expand the print audience while broadening your reach online.