ASNE Newsroom Census
Increasing diversity in U.S. newspaper newsrooms has been a primary ASNE mission since 1978. The Society has been an industry leader in helping newspapers better reflect their communities.
The Newsroom Employment Census is a tool ASNE uses to measure the success of its goal of having the percentage of minorities working in newsrooms nationwide equal to the percentage of minorities in the nation's population by 2025.
The ASNE newsroom employment census is based on a yearly response rate of 65 percent.
The data from newspapers that returned the survey are used to project the numbers for nonresponding newspapers in the same circulation range. An ASNE follow-up test of nonresponding newspapers found their employment of minorities closely resembles newspapers in their circulation categories that respond to the survey. The survey figures reported are weighted in this way to reflect all daily newspapers. ASNE has implemented internal monitoring procedures to ensure the consistency and credibility of the employment data. Moreover, because the survey procedures remain constant each year, the ASNE census provides highly reliable year-to-year comparisons.
Editors participating in the survey agree to publish the percentage of newsroom employees who are minorities. In 2006, the ASNE board also agreed to list the percentage for each minority group at each newspaper.